By defining the creative brief objectives, audiences, and tone for a start-up or an existing business we can come up with unique names that can be domain ready and trademarkable. However, when you sit down to find the ultimate name, you discover how complicated it is.According to the co-founder of Warby Parker, Neil Blumenthal, his team took 6 months and over 2,000 suggestions before they found the perfect name. Client preference may lead towards an invented word for example, or an acronym, or a … To get the best outcome for your brand project, it’s important to write a strong, creative, cut and clear brief for your chosen agency or companies if it’s a pitch. Underestimating the importance of a good creative brief These are the same criteria Catchword uses when we’re evaluating names for appropriateness and appeal. We’re focused on brand strategy, brand positioning, brand audits, we are a brand naming agency. Town Anthem SLAY Béselan Botanicals Youth Cannabis Hunters Point Shipyard Do Good 49ers PSA PrEP Supports SLAY Béselan Botanicals Youth … This is the reason for your existence or your purpose as a company. The vision describes the future your company is working to achieve.

At first, creating a strategic brand naming process seems simple enough. 3. There are only so many words and letters to choose from, after all. In naming your company (or naming a product), the USP, the marketing brief, the landscape of the sector, the key competitors may all be relevant in helping narrow the focus. Remember, Naming is as much an art as it is a science. Catchword’s "10 Qualities of Great Brand Names" is an essential companion to "Creating the Perfect Name," and the perfect resource for anyone just beginning to create a new product or company name, or at the end of a brand naming process. It’s worthwhile to spend the extra time to get the brief right and ensure your key stakeholders are all in agreement with it prior to releasing it to an agency. ... Good naming briefs make good brand names. Your brand strategy will help you create a name that is relevant—and one that has stretch and flexibility as your business, and the market, evolves. Whether you’ll name it on your own or you’d like our help, get the ball rolling with a clear, succinct naming brief. My Account. Complete a free naming brief template and get a head start on creating the perfect name for your company, product, or service. This may be something that you never live to achieve, but are constantly striving for as a company.

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